About Curél

Curél is a Japanese skincare brand developed by Kao Corporation, a leading company in Japan’s beauty and healthcare industry.
The brand name “Curél” comes from “Cure + Well”, representing its philosophy of caring for those with dry, sensitive skin.

Curél is known for its fragrance-free, pH-balanced, and hypoallergenic formulations, making it one of Japan’s most trusted brands for sensitive skin.

Brand History & Concept

• 1976 | Kao began researching skin structure and barrier function.
• 1999 | Curél was officially launched in Japan.
• Now | The brand has expanded globally, especially across Asia and Europe.
  

Curél’s concept focuses on deep hydration and skin barrier care, even for sensitive skin.
Its products are fragrance-free, mildly acidic, and formulated to minimize irritation — qualities that also make them suitable for professional use, especially in makeup artistry.

Why I Use Curél for Professional Work

Before moving to Singapore, I worked in Japan for many years as both a makeup artist and facialist, which made me highly selective about skincare ingredients.
Since relocating to Singapore, I’ve tried countless products, but Curél remains the most trustworthy and consistent brand for professional use.

Because I personally have sensitive skin and allergies, I understand how important safety and gentleness are — especially when working with clients whose skin conditions or allergy histories may vary.

In my professional work, clients come from different ages, genders, and ethnicities.
That’s why I look for skincare that meets strict standards like these:

Key Professional Criteria

Suitable for all skin types
Low allergy risk
Gentle and non-irritating
Moisturizing but not sticky
Fast absorption
Compatible with foundation

Curél meets all these requirements.
I’ve never experienced a single allergic reaction or skin issue when using it on clients, and it blends well with most foundation brands — a major advantage in professional settings.

Even though Curél is gentle and suitable for most skin types, I always recommend doing a patch test before first use — especially for those with sensitive skin.

Product Lineup & Bestsellers

Curél offers a wide range of products designed for different skin concerns:

• ntensive Moisture Care | For dry and sensitive skin
• Sebum Trouble Care | For oily or acne-prone skin
• Brightening Care | For dullness and pigmentation concerns
• Aging Care Series | For mature skin
• UV Care | Sunscreens and primers for sensitive skin
• Makeup Base | Lightweight and skin-friendly foundations
• Hair Care | For dry scalp, dandruff, and itchiness
• Body Care | For rough, dry, or irritated skin
• Fabric Care | Laundry products safe for dry, sensitive skin

Popular items include:

• Moisture Lotion & Emulsion – Lightweight yet deeply hydrating; excellent absorption.
• Face Cream – Provides high moisture without greasiness.
• “After Bath Pink” Cream – Gives a natural glow and blood circulation effect (best used with concealer or powder rather than foundation).
• Moisture Hair Cream – Helps tame dryness, though some find it slightly heavy.

My Recommended Items

As a professional makeup artist based in Singapore, here are my personal favorites and how I use them:

• Gel Makeup Remover | Gentle yet effective. Gel-type cleansers are rare in Singapore, and this one removes makeup without irritating the skin.
• Foaming Face Wash | A gentle foaming cleanser that leaves the skin hydrated and smooth. I often recommend it to clients who prefer a quick and fuss-free routine.

• Moisture Lotion II | The one I use professionally. Ideal for Singapore’s humid climate — hydrating but not too rich. I’ve recommended it in my makeup lessons, and several clients reported noticeable skin improvement.
• Moisture Emulsion | Smooth texture and excellent balance between moisture and oil. Works beautifully under makeup.

• Moisture Gel Lotion | Great for dry or irritated areas, heat rash, or baby skin. Non-sticky and deeply hydrating.
• Moisture Balm | Perfect for elbows, heels, and rough areas. Can be used on both face and body — baby-friendly too. For full-body hydration, I prefer the cream version.

Summary

Curél represents the essence of Japanese skincare philosophy — gentle, reliable, and backed by scientific research.
It’s a brand designed not only to treat, but also to care for the skin over time.

Even though I personally enjoy exploring more active skincare in my private routine, Curél is the one I trust most in professional settings.
For those in Singapore dealing with sensitivity, acne, or irritation, it’s an excellent entry point into Japanese-quality skincare — safe, simple, and effective.